My career as an Art Director started at the Barbie department at Toys 'R Us, where I realised my function 

'in charge of the Barbie department' meant i was absolutely not in charge of the Barbie department.

('What do you mean with it's not up to me what the Barbie department looks like? Why am i not supposed to call Mattel Inc. for instore marterial suggestions? And why the hell is it none of my business how the barbies are displayed in 'Het Grote December Sinterklaarboek?'). I was 17.

For me, it was very clear I had to do something creative before i would turn into a crumpy old lady with a somewhat weird love for barbies,

but still not in charge of the Barbie department.

I became a student at the Junior Academy for Art Direction, Amsterdam, where i graduated in 2007.

And yes, it's still a big dream of mine to work for Mattel. As an Art Director.

Six agency's and nine years of experience later i have devoloped myself as an allround Art Director specialized in:

- atl/btl and digital campaign concepts

- conceptual design

- guiding brand designs & concepts


2003 - 2007    junior academie voor art direction - student

2007    60 layers of cake - jr art director / creative

2008    TBWA\NEBOKO - jr art director / creative

nov 2008 - okt 2011    INDIE - art director / creative

okt 2011 - mei 2015    orchestra - art director / creative

mei 2015 - okt 2015    doom&dickson - art director / creative

okt 2015 - okt 2016    selmore - sr art director / creative

vanaf okt 2016    freelance sr art director / creative


Nike, Adidas, Hema Beauty, Hudson's bay, WE fashion, MS mode, Nelson, Desso tapijten, Hunkemoller, PLUS supermarkten, van Gills,  ACTION, Aldi, Heineken, Jillz, Palm, Pedegree, Mcdonald’s, Unox, Zonnatura, Nutricia, Ben&Jerry’s, Innocent, Bolletje, Peijnenburg, Sportlife, Jan Pannenkoeken, Xylifresh, Domino’s, KIPS, Weight Care, Céreal, Mona, Duo Penotti, Mascotte, Wijzonol, Dagblad de Pers, Energie:Direct, Univé, Q-music, Delta Lloyd, ASN Bank, Eiffel, Audi, Sixt Autoverhuur, Unicef, Future for Nature, Nationaal Ballet, SIRE, dance4life

freelance experience

Agencies: TBWA\Live, TBWA\Neboko, ACHTUNG, Youngworks, Brand Articulations, Prophets Antwerp, Fama Volat, NEEW, Jump, Roorda, Isobar,

Mattmo, Publicis

Brands: Adidas, Hudson's Bay, Jillz, Zonnatura, Ferrero, Olvarit, Mascotte, Action, Aldi, Audi, Innocent, Yuki, Sanature, Mandemakers keukens, Etos,

Nature Bakes, MS mode, Wehkamp, UNU Motors.

honours & awards

2016 - SAN Accent Nominee ( SIRE Kliekiepedia )

2016 - SAN Accent Excellent Nominee ( SIRE Kliekipedia )

2016 - ADCN Bronze film ( dance4life )

2016 - ADCN Media nominee( dance4life )

2016 - ADCN Bronze film ( SIRE Kliekipedia )

2016 - ADCN Craft nominee ( SIRE Kliekipedia )

2015 - Gouden Loekie nominee ( SIRE Kliekipedia )

2012 - Spin Awards Social Media nominee ( Orchestra )

2012 - Spin Awards Media nominee ( Orchestra )

2010 - ADCN Packaging Design nominee ( Domino’s )

2010 - Graphic Design nominee ( Domino’s )

2010 - Copy nominee ( Bolletje )

2010 - Film nominee ( Bolletje )

2008 - Gouden Zaag ( most promising upcoming talent )

2007 - Gouden vlam Junior Academie (first prize student award)